Our brand intelligence platform, captures on-site data in real-time, to measure KPIs and continually improve campaign performance.
Two data-products: each delivering unique insights
Live Event
Intelligence
Consumer
Intelligence
Live Event Intelligence
Prove ROI effectiveness of campaign spend. Track event performance in real-time. One platform, consolidate all your data. Powered by 40,000 active event professionals.
Consumer intelligence
Measure consumer 1st impressions. Track NPS, LTV and CPAC scores. Get closer to the consumer decision process. Powered by 3 million consumer interactions.
Two data-products: each delivering unique insights
Consumer intelligence
Measure consumer 1st impressions. Track NPS, LTV and CPAC scores. Get closer to the consumer decision process. Powered by 3 million consumer interactions.
Live Event Intelligence
Prove ROI effectiveness of campaign spend. Track event performance in real-time. One platform, consolidate all your data. Powered by 40,000 active Brand Ambassadors.
Future Proofing
Vital program enhancing data to optimise throughout the campaign
Enhance Consumer and Retailer Experience
Our insights will provide engagement strategies based on consumer behaviors and preferences.
Improve Operational Efficiency
Impact data will spot peak shopping hours allowing you to refine the customer journey and optimise staff shifts.
Expedite Decision-Making
Provide actionable insights to key stakeholders. Identify trends and capitalize on consumer demands.
Mitigate Risk
Reduce campaign inefficiencies. Data Analyst spots threats in real-time and submits a proposal to change to project management team.
Improve Carbon Footprint
Reduce the amount of waste we emit across your operation. Track and offset travel carbon footprint.
Increase Revenue
Adjust pricing strategies based on Impact’s consumer insights. Apply data lead product placement to drive higher conversion rates.
IMPACT
DEFINED
Impact Defined
Measure what really matters with our event management software packages
Impact Starter
Our entry level data package including 12 of our most popular KPIs.
Key differentiator:
No KPI alterations or additions to the dashboard
Best for:
• New Impact clients
• Undefined KPIs
Lead time:
3 working days
Impact Advanced
Our advanced package measures operational success or consumer feedback.
Key differentiator:
KPIs are selected from the Impact KPI catalogue
Best for:
• Sampling, distribution, sales, demo campaigns
• Events programs
Lead time:
10 working days
Impact Custom
Our fully customisable package allows you to create your own KPIs in addition to selecting from our comprehensive KPI catalogue.
Key differentiator:
Custom KPIs
Best for:
• Activations with defined and unique KPIs
• Large scale activations
• Long term programs
Lead time:
25 working days
See Impact in Action:
Our Real-Time Dashboard Demo
Discover how our Impact platform tracks campaign performance in real time, driving continuous improvement through data and insights. In this demo, Abigail Harris, Global Director of Impact, walks through key features—showing how brands can analyse event activity, consumer response, and location insights. See how data-driven decisions shaped the success of a UK energy drink launch and learn how our dashboard helps optimise future campaigns.
OPTIMISE
PERFORMANCE
Optimise Performance
Fast track efficiency
One customisable dashboard for complete insights
Impact consolidates your event performance, customer engagement, and sales tracking metrics into a single, intuitive dashboard. Monitor key KPIs across multiple dimensions—date, market, brand, product, flavour, event type, and store location—to gain real-time insights and make data-driven decisions with confidence.
Insights that matter
Tailored reporting for better performance
Get insight reports tailored to your business, with automated trend detection and performance alerts. Receive weekly benchmark reports to optimise future activations and monthly deep-dive analyses with insights, optimisations, and sales reviews.
Tailored reporting for better performance
Get insight reports tailored to your business, with automated trend detection and performance alerts. Receive weekly benchmark reports to optimise future activations and monthly deep-dive analyses with insights, optimisations, and sales reviews.
