Having a list of 70 consistent stores from all over the UK, almost 2 million samples have been distributed for the brand.

In addition, we have collected over 80,000 consumer NPS scores through Impact.

In January, we introduced voice trial to this activity. The ease of interaction has helped to build richer data around brand sentiment and NPS, we have seen a 30% increase in survey responses, 20% increase in survey acceptance rate and 12hrs saved per week on survey completion and data cleansing.