Moving Impact to another level
Impact delivered commercial insight from the London event to help improve the performance of the Ohio Leg of the World Championship
Insights:
•Longer hours of trading Day 1 to maximise high spending audience
•More staff selling in mornings to match bigger retail spending
•Close more tills in evening, switch staff to restocking to meet demand
•Top 50 SKU’s drove 73% total profit. Rationalize bottom 15% of stock
•Increase stock Top 10 SKU’s – stockouts meant lost revenue of £96k
The Results
34,581
Total event footfall
150,404
No. products sold
$2.57M
Total sales value
43.26 min
Average dwell time
4.5 / 5
Event success score
Bulbasaur
Busiest zone