In a 33-day campaign spanning Lakeside, Nottingham, and Newcastle shopping centres, our team closely monitored and adapted the Givenchy L’interdit perfume activation from Day 1.

Focused on boosting brand awareness, consumer engagement, and satisfaction, the strategy led to surpassing targets with a remarkable 40% engagement, 4.5+ brand satisfaction, and an impressive daily sales average of 30 bottles directly from the Event Team.